Android Instant Apps are finally making their way to users on the Google Play store listings through a Try It Now button. The company confirmed the integration on Thursday and also announced several updates to the Google Play store.
Android Instant Apps lets users access apps from search, social media, messaging, and other deep links without the need to stop and first install the app. You can now spot them on Google Play as well, and the company has provided a list of featured Instant Apps.
The list includes BuzzFeed, NYTimes (Crossword), Hollar, Red Bull, Skyscanner, Onefootball Live Soccer Scores – these can now be tried out by users before actually downloading them. Notably, while the list is visible in India, no Try It Now button is showing up for us at the time of writing.
Apart from making Instant Apps live on Play store, Google also made a bunch of important announcements related to Play Store. Google has announced a revamped Editors’ Choice tab in Play store which is now live in 17 countries. Some of the upcoming changes include improved home section for games which will soon feature trailers and screenshots of gameplay and two new browse destinations are also coming soon namely ‘New’ (for upcoming and trending games) and ‘Premium’ (for paid games).