Indian Gaming Market Now Ranked Third in Global Installs, Surpassing Brazil and Russia: Unity Tech
Unity Technologies, creator of a popular creation engine that reaches nearly three billion devices worldwide, on Thursday said India is now ranked third in global gaming installs, surpassing Brazil and Russia.
Quoting Unity Analytics, a company statement said the latest market research shows India has risen from the 9th position in January this year to the 3rd spot in global install rankings, surpassing Brazil and Russia to become one of the world’s largest gaming markets.
This is due to a spike in India’s adoption of high-end mobile devices with larger RAM size. In one year, mobile device count with 1GB RAM has grown from 31.6 million to 100 million in October 2017, it said.
“Driven by the massive rush of cost-effective, high-end smartphones and the 4G revolution that began last year, the Indian mobile gaming market has been expanding at a rapid pace,” said Rajesh Rao, Chairman of Nasscom Gaming Forum.
Unity is uniquely positioned to help understand trends across the mobile industry, with 87,000 made with Unity games and experiences generating 2.4 billion installs across 1.1 billion unique devices globally each month, the statement added.