There have been drastic changes in the way businesses are functioning after the post pandemic. Especially small businesses are adopting themselves to the digital changes and are learning to function both online and offline to survive. According to a latest report, the focus for digital platforms in India, will be on, selling directly to the consumers in the year 2021.
Akash Gehani COO & Co-founder Instamoji said “Small businesses in India are today evolving themselves as per the consumer and industry requirements. They are hungry for growth and much more resilient than we could have imagined.
Merchants have come to realise the dynamic existence of customers and that the main differentiator is creativity. More than 70% of these entrepreneurs had no prior online presence. Small business owners are making necessary changes to their brands to the way they operate, and also the way they deal with customers online in order to survive in the growing e commerce space” Mr. Akash stated.
A report for ecommerce outlook for 2021 was launched by the company the report takes the experiences of more than a million small business across the country, which contains Instamoji’s merchants like LegalWiz, Syrow, profit books and MSMEx. Entrepreneurs today recognize the strength of online presence and digital operations, according to the report, “There has been a three times growth in unique businesses creating online stores.”
As more entrepreneurs emerge from smaller Indian towns and cities, acceleratorsand incubators are also extending their services into markets to help grow potential companies… Industry estimates suggest that 40 percent of investors are from Tier II and Tier III cities, according to the study. Mojoversity, Instamojo’s e-learning platform for entrepreneurs, saw a 9-fold increase in registrations and an 11-fold increase in the number of digital accredited merchants in 2020.